Gyrate Media’s Role:  

• Year-long project advising on editorial, social and video strategy for Citi and content strategy and development on Women&Co.com, partnering with Federated Media.

• Identified best-in-class influencers to create broader content for existing site.

• Developed voice and produced high-quality, sharable content.

• Delivered newsletters, tentpole concepts, column for Managing Director Linda Descano.

• Delivered content for Citi’s LinkedIn relationship.

• Conceived and led Citis first Google Hangout, “Citi Talks”

Results: 

• Introduced influential contributors and new topics aligned with Citi goals.

• Exponential monthly traffic growth:

  • 40x more page views

  • 70x more visitors

  • 25x more social sharing